I have worked long a hard on my travel blog before with little to no results. I hit publish and am met with crickets. Its hard to stay motivated when this is the case. However, as I started to learn more about this world of blogging, I found there are certain strategies and tools that I can use to help me get traffic.
One of these tools that I have found has really helped me drive more and more traffic to my blog with every post I publish. KeySearch is a keyword research tool that helps drive organic search traffic to your website through search engine optimization.
How Important is Search Engine Optimization?
Search Engine Optimization (referred to in short as SEO from this point on) is the practice of optimizing your website to rank high in search engine results. A search engine takes a keyword phrase that somebody types into it and returns to that person a list of results that its algorithm shows as the most relevant to that person and keyword phrase.
Google being the most popular search engine knows a lot about all of us through our web activity. So it is really good at returning extremely relevant results tailored specifically to that individual. However, you as a website creator or blogger have a way to optimize things on your ends in order to rank higher in these results.
Why even bother trying to rank higher in search results? Most likely if you are here you already know the answer to this and all of the information above, as you came for the KeySearch review and not some repetitive jargon that gets thrown out there on every SEO post. But please do humor me.
You want to rank higher in these search results in order to improve your organic search result traffic to your website. You want to get on that first page because the majority of traffic goes to that first page and clicks on a website on that first page without moving to the second page and beyond. With so much high quality traffic coming from search results (as long as you are ranking in the search results for appropriate keywords to your article), it pays to spend time working on your SEO game.
I used to put little to no effort into SEO and wonder why I was not ranking high in search results. I mean, I was writing quality stuff that everybody wants to read, right?
Well, it turns out that going onto your Google Adwords account and throwing in a few keywords to see what large range of search results are coming in monthly for those keywords and seeing the ad competition is not good enough. It is a great start in your SEO game. But not enough.
Keeping this simple, your SEO should start with the quality of your content. Short posts that are less than 1,000 words are not going to rank high unless the keyword you are trying to rank for is really not competitive. Should you want to cement your position in that top ranking of a search engine result, write 1,000 words or more. Preferably 3,000 to 5,000 words if you could. Do not stretch yourself on this though. It does not help the quality of the content writing the same sentence over and over again using different words. If all you can write is 1,000 words, that will do.
Your content should include photos, a title with your keyword in it, in your heading tags, and your keyword should be seen in your post as well. Also, if you want to rank for even more keywords, try adding some more less competitive keywords throughout your article and in other heading tags.
This is an extremely small summary of what to do with your SEO for your website. There are whole websites dedicated to SEO or even certain aspects of SEO like keyword research. Which brings us to our next topic.
Keyword Research for My Blog
Keyword research is perhaps the most important first step and quite possibly the most difficult. In this step, you need to identify what keyword you are going to target in order to get on the first page of search results.
When I first started blogging, I did not bother with this step. I knew about it, but thought that I could use my brain power to think of a phrase that a lot of people would search for and that was not competitive on the front page of search results.
Do you know what my results were during this time? There were not any. Every time I published a post I was answered with crickets. So after this I decided to gain a little bit of knowledge on this whole keyword research thing and found that Google Adwords has a great tool to use to see how many people are searching a certain keyword each month and how competitive the keyword in terms of purchasing an ad.
Do not get me wrong, I think this is a good free tool to use to get your feet wet in this long journey that is keyword research, however it just is not enough. The ranges that are provided about each month’s traffic is too wide and the competitiveness measure is a small, medium, or high type of measurement. And this is only for purchasing the ad space from Google and not how competitive that keyword is to rank on their first page.
Take this keyword research example from one I did on Google’s Keyword Planner Tool.
We will also be using the same keyword for some research using KeySearch below. In this case, when I type in the keyword CN Tower I get these results for monthly searches. 10,000 to 100,000. A massive difference in numbers. Nonetheless, this could be caused by month-to-month fluctuations. If I look at competitiveness I see that it is “Low”. One may think this is an amazing keyword to continue with and it should be easy to rank for the keyword CN Tower. However, we will quickly learn below that this is not the case and we should try to be more specific when writing a post for the CN Tower.
Unfortunately using this tool, though free, can cost you a lot of time wasted trying to rank for keywords that are extremely competitive even though Google’s Keyword Planner Tool says otherwise. This is because Google simply looks at the competitiveness of that keyword for purchasing an ad. I did get a couple of posts on the front page of search results using this tool, but it was more so dumb luck than anything.
Which brings us to an SEO tool that has really swept me off of my feet. A tool that I would recommend to anyone who is either just entering the world of keyword research or wants to get better at their keyword research and is willing to switch from using their Google Adwords account or another tool.
How to Use KeySearch
KeySearch is an extremely simple SEO tool to sink your teeth into and it will quickly improve your keyword research almost immediately. One thing you should know about your site before we get started is the Domain Authority or DA. This is a score that is given to your website based on how long your website has been active online and how many other authoritative websites have linked to your content, among other things.
Obviously a website that has been around longer may be seen as having more authority than one that was just started yesterday. Also, if your website is getting links from authoritative websites to one of your posts, it is likely that your score is going to increase because of this. A website with higher Domain Authority may rank higher in the search engine results for keywords because of these factors.
You can find out your website’s Domain Authority by using Moz’s tool here.
This is the gist of Domain Authority. Now that we got that out of the way, let me walk you through the steps that I use to do my keyword research using KeySearch.
- First thing I do before I even start writing my blog post is I type the main focus, or if I think I have a good keyword phrase I will use that, of my post into the search bar and let KeySearch do its thing. What I get in return is this:
In this case, I am writing my blog post on the CN Tower. The first thing I want to look at is the competition for this keyword and as you can see in the photo it is 59 out of 100 and marked as “Fairly Difficult”. This is not good. Not for a blogger who is just starting out. I want something definitely below 40.
What I also see in this window is the search trends for the past twelve months from this keyword. As you can see, the months of July and August are the peaks for people searching for this keyword. If this is the keyword you target then you should expect these search trends to effect the traffic coming to your site.
You will also get the total search volume and cost per click information right underneath the keyword you typed into the search bar. Cost per click can be a good way of knowing whether or not this keyword is a money-making keyword or not. If it is, the cost per click price will be more expensive.
- You will also see table below:
What this table shows is the websites that are ranking for the keyword you are searching for. There is a lot of great information here that we can dissect.
The first column shows the actual post that is ranking. You can click on these links to get an idea of how they are ranking for specific keywords, but save that for when you have found the keyword you want to rank for. Once you have, you can click on the ranking posts and get an idea for the feel of their post, how many words they wrote (more is always better), and the quality of the content.
We are going to stick to the columns that we want to focus on. First off, PA is Page Authority. This is similar to Domain Authority that we discussed earlier, but focuses on the main website page itself rather than a specific post. It is good to look at, but we will focus primarily on DA.
Next is Auth which stands for authority. This column shows how many links this specific post has from external sources. Obviously the more there are, the more it ranks as an authority.
Finally, Title is the column that shows you if the keyword is in the title of that post. If it has a Yes, then yes it is in that post’s title which improves its ranking ability. Following behind title is description and URL which it is always good to include your title in those as well.
Now that we know what to look for in this chart, we can continue on.
- To the right of your screen, you will find a larger table filled with other keywords related to the keyword that you typed in.
This table can provide more good ideas for your keyword and it allows you to check the competitiveness of a post simply by clicking check. Or, if you want to scroll through the whole list of 700 and find the ones you want to check in bulk, you can click the check box and hit “Bulk Check”.
This is what I do when I have found the keyword that I want to rank for and find other related keywords that I also want to include in my article as well. I will click on them all, check them, save the keywords, and export them for later when I write the post.
- Now, we are still trying to discover our keyword that we want to target for our blog post. CN Tower is too difficult for us especially considering our Domain Authority at this point is 19. One way to find other keyword suggestions would be to scroll through the keywords provided on the right side of the screen to find more scores by clicking the “Check” button or scrolling all the way to the bottom of the page to get more suggestions.
My favorite way of finding better keyword phrases though is to open up a Google search and type in my subject. What you will notice is that some frequently searched phrases will show up below the search bar as suggestions. These are good phrases to plug into KeySearch.
Also, at the bottom of a Google page are more suggestions for keyword phrases that you can use.
You can also be more creative by thinking about your topic and what you did or how you have interacted with it personally. For example, I am writing a post on the CN Tower. I could make this a broader post of things to do in Toronto or even make that keyword phrase a little more specific and make the post about things to do in Toronto in one day. However, when I went to the CN Tower, it was at night and I was blown away by the night view at the top of the tower. So, maybe I could make the post about the CN Tower view at night.
- I searched for “CN Tower Night View” into KeySearch and found this:
The search volume is 110 per month at a steady rate. The competitiveness is 30 which is easy-moderate, and I think I can get on the first page with this keyword no problem. Thought the traffic is not high, if I am just starting out then this is a great way to get going and gain more exposure to a small audience fast.
But before I come to my decision, I want to check out the websites that are already ranking. Here is what I find:
Shh. We have already wrote our post about the CN Tower at night and are on this list. Can you find us?
Despite the overall competitiveness level of this keyword being only 30, the websites ranking at the top all have a very high DA. Though looking at the authority column, they do not have a lot of external links and the websites that have a lower DA do not have external links either. Do I think that I can write a quality post even though my DA is low, but get some people linking to my article to get on that first page? Maybe. That could be a strategy. Also, none of these websites have the keyword in the title so that helps my chances as well.
- I have decided to go full steam ahead with this keyword phrase and already have my strategy in place. I need to write a high quality piece of content (as always) with more than 1,000 words and lots of photos, include the keyword in my title, and get some links that are relevant to the post. If all goes right, I will find my post on the front page in months. Yes, I did say months. It does take Google a little while to recognize and crawl your post and to see whether it is a quality post to move you up the rankings.
Now I need to look at the table on the right to click on other keywords that I could perhaps include in my post to possibly rank for those as well. In this case, you should be looking for keywords with even less competitiveness than the keyword you are trying to rank for because these keywords will not be in your title, but should be in some subheadings in your post.
What I do here is search by volume, as keywords with an extremely high volume of traffic will be extremely competitive. I will move further down the list to where my keyword is and search terms around that one.
I simply click on the boxes of the keywords I want to search, hit “Bulk Check”, and see the results. If I am happy, I will save these keywords and keep looking. Once I have all the keywords I want, I will export this list into an excel file for safe keeping when I decide to write my post.
Keyword research can be extremely time consuming. However, I would go so far as to say you should not even bother writing a blog post without doing it. Why waste the time and have no one looking at your writing? Why not write fewer articles, but write higher quality ones with proper keywords in them in order to rank on that first page to get more eyes to your writing.
My review of KeySearch is a positive one. I do not have any crazy star rating or anything like that for this. I just want to recommend it because it has helped me on my blogging journey, and I am sure that it will help you.
Getting on that first page of search results is extremely competitive. Why not have a powerful tool on your side to help you take the guess work out of your keyword research. Why not invest a little into yourself to get the most out of your blogging experience.
You do not want to be one step behind your competitors, especially when it comes to keyword research. You want to be able to take as many keywords for yourself as you can and KeySearch is the tool that will help you do just that.
KeySearch Coupon Code
KeySearch does provide three daily searches for free. It is a great way to go through the example that we provide in this post. Unfortunately it is just not enough to keep you going if you want to publish posts consistently.
We immediately opted for the Starter package as soon as we tried it. Here are the two packages you can get:
Do not forget to use the code below for 20% off!
The main difference being the amount of searches that you receive daily. If you are a blogger posting one or two times per week, you can most likely get by with the Starter package. If you are setting up your own client list, you may want to opt for the Pro.
These are affiliate links and we do earn a commission at no extra cost to you.