Lesson 4: Advertising
In the previous lesson, we learned how you can expand your reach by joining social media platforms. Now, we are going to explore how you can expand your reach through advertising.
If it is not in your budget to advertise, then you should focus your efforts elsewhere. If you have some money left over each month, then this is a good way to invest that money towards building your audience. Good advertising grabs reader’s attention and pulls them into your blog, thus increasing your audience. It also helps to build brand awareness.
Here are some ways you can experiment with advertising on a specific budget:
- Google Adwords
- Facebook Ads
- Twitter Ads
If you do not think your website will rank for a certain keyword that you want it to rank for, consider paying to get it at the top of that first page. Google Adwords allows you to target certain keywords in order to ensure your posts get shown on that first page. It allows you to set daily limits and costs per click that you pay.
Facebook has an incredible platform to advertise. If you have a Facebook page for your blog (which you should make), you can then advertise the page, a post, your website, or any call-to-action that you want. You can target certain audiences, interests, gender, age, and more. This is extremely powerful to targeting the type of reader you want in your audience. These ads can also be shown on Instagram.
A fairly new-comer to the advertising network, Twitter ads also allow you to target certain people to view your content. Target certain keywords that your audience uses and see how many people will likely view your promoted tweet. Unlike promoting something on Facebook, a tweet can only be 140 characters, so choose those words carefully. You can promote your Twitter page or a specific tweet. You can pay for engagement, per like on your Twitter account, or by website click
We did not go into too much detail about advertising because in the beginning stages of your blog you may not quite be ready to spend the extra money to advertise. Maybe when your blog picks up some subscribers you can start to invest more money into your blog. However, in the beginning, really try to find your voice and niche before investing real money into it. These are three great platforms to advertise if you want to test them out and see how well they do for you.
Lesson 1: Why Blogging?
Lesson 1: Creating Your Name
Lesson 2: Choosing Your Host and Platform
Lesson 3: Setting Up Your Blog
Lesson 1: Writing Content
Lesson 2: After You Write
Lesson 1: Blogging Resources
Lesson 2: SEO
Lesson 3: Social Media
Lesson 4: Advertising
Lesson 5: Monetizing
Lesson 1: Continuing with Your Blog