We are diving deep into making travel a lifestyle and exploring different avenues to which you can do so. The first of which is starting a blog. These days there is a recurrent questions as to whether or not blogging is dead. But is it? Should you even bother starting a blog? Will this generate income for you? How so?
In our previous post, we discussed 4 ways you can start a travel lifestyle. In this post, we are going to dive into the fourth topic on that list. We will be specifically talking about blogging.
Recently I have been reading a lot about this topic. A lot of people are saying that blogging is dead. But is it really dead? I wanted to add my two cents into this discussion and really set the record straight as to whether or not you should even bother starting a blog.
Is Blogging Dead?
The short answer: No. Definitely not. Not in the foreseen future.
As long as the internet needs written content, blogging will not die. There is a massive shift toward video content, but there will always be a need for written content.
Other Forms of Content
There are other forms of content that are taking a share of the market. Video being one. Audio being another. Photography another. These all hold their places on different platforms. The largest for video being YouTube, audio being podcasting, and Photography being Instagram.
There is a similarity to all of these different forms of content, excluding blogging (but sometimes including). If you create videos for YouTube, you are entirely dependent on YouTube. If YouTube goes down tomorrow (not saying that it will), your content is gone. A more realistic approach to this is for those who depend on YouTube for a portion of their income through ad revenue. YouTube is always improving their ad base for brands and in recent news has made adjustments to monetized videos. This has caused a decrease in ad revenue for some creators, or worse.
Podcasting is the same. Podcasting requires you to host your audio through platforms like iTunes. And photography being on Instagram, the same things need to be considered. You are not in full control of your content. Though ad revenue is not the number one way to generate income for all, but for some it is.
You can be creative with how you generate income on all of these platforms, but it is always nice to have a home for all of your content that you control.
Having a Home
Your blog is your home. Like Instagram is the home for your photography, iTunes for your podcast, and YouTube for your videos, your website houses your blog which is where your written content is. Your blog is your home. This is where you can work to drive traffic to.
This is eventually where your future income is going to come from. It is great to earn money by advertising on various platforms, but it is not sustainable. With a tweak in any ad platform, you could see your income decreased greatly.
I want to emphasize the importance of working towards become a master of some field and leveraging that to create a following. Eventually you will want to make a product for that following, but for now you need to focus on providing value. Free value. Non stop. Start a blog to do that. Have a home that you start to build that following and eventually work to monetize that following.
So is blogging dead? No. Absolutely not.
With that being said, blogging should not be your only content. There was once a time when all you needed to do was blog and you could generate a massive following. That time is dead, or coming to a close. Now, you need to explore other avenues along with your blog.
In this sense, blogging has become the bare minimum for content creators, but a necessary step to creating content.
Which content are you going to create? Do you not like yourself on camera? Then maybe produce a podcast. Do you enjoy taking photos? Then it is time to showcase your material. Use these other platforms to propel your brand forward, but also be sure that you have a home to send your audience to.
Having a Portfolio
As you start to further your following, you can use your blog as a portfolio. With different ways to generate income from you blog, your home now becomes a showcase of your work. You can embed your photography, video, and podcast onto your website and send just one link to show off ALL of your work to those interested.
Nowadays, what you do online is your portfolio. The content you create is what you have to propel yourself forward into different avenues in your career.
This is a great way to showcase to brands what you are capable of doing for them. Written, video, photography, and audio examples of what you can offer brands or your audience.
Blogging is the starting point. Though it is just a start, it is a good start. So START!
If you are interested, we have a blogging course for FREE for you to experiment with creating your own blog from creating a name to eventually monetizing your blog.
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